OUR INDUSTRIES OF EXPERTISE
DIGITAL BUSINESS MODELS
More and more businesses are being brought to market with business models that are 100% digital or are primarily digital. Froghop Digital’s expertise is perfectly positioned to help you through all forms of digital transformation. This could include revamping product strategy to increase sales, improving the user experience to better connect with customers, optimize your marketing systems or revamp your systems and processes to gain transparency & connection across your business. There are so many ways to achieve new levels of growth. Froghop Digital is an expert at evaluating businesses to craft and lead plans for digital transformation. Simply reach out & let us know about your goals for your company and we can decide together if we have the potential for a strong partnership.
eCOMMERCE
8 years of eCommerce for Walmart eCommerce, Sports Authority and health & beauty specialty retailer – Pharmaca. Sample projects include:
· Developed & executed strategy for new brand, product & category launches
· Developed shopping tools such as computer finder, tv finder & toy finder for Walmart eCommerce
· Led strategy & execution of major holiday marketing campaigns such as Holiday and Back to College
· Doubled Pharmaca’s online sales in 2 years by adding and optimizing marketing channels and site performance
· Led Sports Authority’s eCommerce customer acquisition across all digital marketing channels
· Achieved major customer experience and operational improvements for Pharmaca via site re-platform onto Magento
FINTECH
7 years experience with Wells Fargo, PayPal and digital mortgage start-up, Neat Capital. Sample projects include:
· Led customer segmentation of Wells Fargo customer deposits customers for cross-selling & up-selling
· Evaluated Wells Fargo’s customer support to determine opportunities for client retention
· Launched Virtual Debit Card for PayPal, a single-use credit card that is more secure for online purchases
· Developed brand positioning for PayPal Debit Card to increase customer adoption
· Developed messaging and built-out website for Neat Capital – a digital mortgage start-up
· Selected and implemented CRM for Neat Capital
· Developed lifecycle marketing content for Neat Capital
GLOBAL CLOUD COMMUNICATIONS
Led enterprise website redesign for 8x8, a leader in voice, video and chat. Achieved 3x lead generation following replatform from Wordpress to Contentstack and another 3x increase following the redesign of the user experience. The project included defining the customer journey via focus groups, defining business requirements, developing product strategy, leading Customer Experience Design teams, culling content from 2,500 pages to 500 pages, rewriting content & refreshing imagery. Next, we improved functionality for SEO, onsite search, content-delivery, product selection and mobile responsive design. Finally, we added new features such as personalization & click-to-call attribution, while prepping for consistency across global sites. Froghop Digital also helped 8x8 convert their business model to software as a service (SAAS).
HEALTH & NATURAL FOOD
Ran Pharmaca’s Health & Beauty eCommerce business for 3 years, doubling sales via digital marketing expansion & optimization. Next - replatformed Pharmaca’s site onto Magento, redesigned Customer Experience, created mobile responsive site, revamped the taxonomy to elevate key sales categories, implemented Order Management, upgraded payment vendors & added functionality that set Pharmaca’s eCommerce business up for the next phase of sales growth.
Froghop Digital can help your natural food business define its place in a crowded market, as well as leverage the power of digital to increase awareness and sales.
BLOCKCHAIN
Passionate about Blockchain technology’s ability to create efficiencies across multiple industries, Froghop Digital has researched companies & technologies, ranging from Digital Currencies to Ethereum Smart Contracts. Froghop Digital is poised to help your blockchain business model find its most powerful business application and extend its reach to that target market.
· In the process of acquiring Rootstock (Ethereum alternative) certification
INTERNET OF THINGS
1 year leading marketing for IOT start-up WÜF, that was developing a smart dog collar
· Developed branding for WÜF, overseeing Creative Team that developed tagline “Live life unleashed”
· Developed site content that focused on customer need versus technical features
· Re-platformed website onto best-in-breed small business eCommerce platform for WÜF
· Drove 7x pre-order sales versus prior year with efficient digital marketing acquisition