Gartner’s 2025 CMO Survey reports that 59% of CMOs say they have insufficient budgets to execute their strategy in 2025.   

Inability to hit sales goals due to increasing customer acquisition costs across marketing channels. 

For industry-leading retailers and brands, conversion optimization needs to focus on strategic improvements in inventory management & margin improvement, though some businesses may also benefit from User Experience improvements.

Continued focus on first and last click attribution prevents true insights into the ideal marketing mix to drive an impactful sales lift. 

Brands are juggling an alignment of prices, promotions & assortment between direct-to-consumer websites, marketplaces & retail partners. 

Legacy tech systems result in data fragmentation & lack of a single view of the customer.    

Customer loyalty has been eroded by cost-sensitive consumers, brands’ lack of focus on the customer experience and an overreliance on loyalty programs that lack impact.

Retail Dive reports that US Retailers cut 64,000 jobs through April 2025, a 296% increase vs last year. Strapped marketing teams still need to hit retail or brand sales goals.