Maximizing Marketing ROI
Combining omnichannel strategies, marketing funnel optimization &
AI-driven martech stack updates
Problems Our Clients Face
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Gartner’s 2025 CMO Survey reports that 59% of CMOs say they have insufficient budgets to execute their strategy in 2025.
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Inability to hit sales goals due to increasing customer acquisition costs across marketing channels.
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For industry-leading retailers and brands, conversion optimization needs to focus on strategic improvements in inventory management & margin improvement, though some businesses may also benefit from User Experience improvements.
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Continued focus on first and last click attribution prevents true insights into the ideal marketing mix to drive an impactful sales lift.
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Brands are juggling an alignment of prices, promotions & assortment between direct-to-consumer websites, marketplaces & retail partners.
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Legacy tech systems result in data fragmentation & lack of a single view of the customer.
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Customer loyalty has been eroded by cost-sensitive consumers, brands’ lack of focus on the customer experience and an overreliance on loyalty programs that lack impact.
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Retail Dive reports that US Retailers cut 64,000 jobs through April 2025, a 296% increase vs last year. Strapped marketing teams still need to hit retail or brand sales goals.
Finding Hidden Value through Insights, Strategy & Technology
We unlock revenue potential and create efficiencies to strengthen savvy businesses during challenging economies.
Our Solutions: We help clients increase sales by offering…
Fractional Marketing Leadership
Fractional Marketing Leadership
Leading teams in transition to keep your business moving forward.
Growth Strategies
Growth Strategies
Developing & executing strategic plans to propel your business to its next milestone.
Lifecycle Marketing
Lifecycle Marketing
Increasing lifetime value through engagement, loyalty & advocacy.
Multichannel Attribution
Multichannel Attribution
Increasing the sophistication of attribution modeling to identify highest-performing media mix.
Omnichannel Customer Experience
Omnichannel Customer Experience
Increasing loyalty with frictionless customer experiences across your entire footprint.
Customer Acquisition & Conversion
Customer Acquisition & Conversion
Maximizing marketing ROI through sales-driving media mix paired with conversion optimization.
AI-driven Marketing Efficiency
AI-driven Marketing Efficiency
Upgrade martech stack with AI-driven tools to support your critical business initiatives.
Client Results
A Top Provider of Voice, Video, Chat & Contact Center
Drove 6x lead volume for $353 Million business
See case study →
What
Clients Say
8x8
Voice, Video, Chat & Contact Center
“The impediment to action advances action. What stands in the way becomes the way.”
What
Clients Say
TWEEDLE
CBD-infused Non-Alcoholic Beverage
"As a small business, working with Shelley on our marketing strategy was an incredibly valuable experience.
Shelley’s strategic vision, consumer knowledge, and entrepreneurial insight meant she was able to recommend activities that were affordable and immediately actionable for us. She helped us prioritize the right areas to really drive the business, and really dug into who the most important consumers are.
Shelley is also collaborative, engaging, and fun to work with. We look forward to partnering with her again soon."