GROWTH STRATEGIES for Boulder & Denver - based Companies
Strategic Planning
FrogHop Digital will ensure you are focused on the right customers, adding clear value with your solution, and are clearly differentiated from competitors. To do this, we will develop a comprehensive business and marketing growth strategy for your business. This includes customer segmentation, competitive analysis, product positioning, pricing, branding, marketing planning and establishing performance targets.
Product/Market Fit
When launching a new product or service offering, you’ll want to evaluate the market to ensure you’ll have a competitive advantage. This requires understanding your target market, performing competitive analysis and defining your pricing to create a differentiated offering. FrogHop Digital will lead you through a product/market fit analysis and product positioning to ensure you’re going to market with a winning strategy.
Competitive Analysis
Differentiating your product or service offering from competitors is key to winning in your market space. The best way to ensure your business offering stands above the crowd is to know where you stand versus your competition. FrogHop Digital will help you compare product or service features, pricing, target market, marketing and promotional strategies to help you rise above with your current offering or identify ways for you to pivot to add incremental value to your customers.
Business Plans
When you start a business, you need to crystalize your vision, clarify your target market, establish your profit model and develop your go-to-market plan. We can help you with this – whether it’s so you have a roadmap for your business launch or to pitch for funding.
Customer Segmentation & Personas
Knowing your customer is a critical element to effective growth. When you focus on the customers most likely to benefit from your product or service, you’ll grow faster and your marketing will be more efficient. We’ll partner with you to identify your primary and secondary market segments. Then, we’ll create personas around those segments, so your developers, designers, copywriters and marketing specialists are all addressing your ideal customer!
Customer Journey Mapping
Often converting a prospective customer to a buying customer requires a multi-step marketing approach over the course of several months or even years. In order to effectively move your customers through the sales funnel, you’ll need to understand the steps of their decision making. Once you know these steps, you can ensure your marketing, site and product strategies address these various stages. The more effectively you build your sales pipeline, the faster you’ll drive conversion and accelerate sales.
Customer Research & Usability
Are you trying to answer a specific set of questions about your customer? Maybe you want to gain insights about your customers’ needs to help you expand your product or service offering. You may also want deeper insights into your customer to help you better serve their needs to expand your service footprint with them. FrogHop Digital can guide you through quantitative surveys and qualitative survey techniques, including Product & Website Usability studies to help you refine or expand your offering.