BRANDING SERVICES for Boulder & Denver - based Companies

brand strategy& Positioning

Brand Strategy and Positioning is all about assessing your product or service offering, your business’s competitive arena and the personality that you are striving to convey.  This strategic analysis will be done in order to develop your brand identity – which are conveyed in the form on a logo and marketing messaging.

brand identity and tagline

Your brand strategy will come to life in the form of your brand identity.  Our Creative Team will develop a logo, tagline and brand personality to appeal to your target market.  If you already have a brand identity, but feel it’s not working hard enough, we’ll guide you through a repositioning. 

company brand & product naming

Getting the right name for your business or a new product is an exciting, yet daunting task.  A name has to convey so many things – what the product is, the value to the consumer and aspirational emotions. There are decisions to make about how functional a name is versus how fanciful it could be.  FrogHop Digital can guide you through the strategic approach, partner with you in ideation and guide you in final selection. 

brand messaging & copywriting

You have your brand logo & tagline, but aren’t sure how to apply your brand more broadly across different marketing channels such as your website, digital marketing, print or more. You’ll also need to translate your brand voice into marketing messaging across a variety of marketing channels. Every marketing channel has different creative constraints and we can make sure you gain brand consistency, while getting the best brand expression for a given form of marketing. If you’re a more mature company, you may have found that your brand integrity has degraded over time as different owners use the brands in different marketing channels.  FrogHop Digital can lead you through a brand audit to create brand guidelines for every form of media that retains the core elements of your brand.